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Mission

Our mission is to provide comprehensive case management services and connect our clients with the resources they need to achieve self-sufficiency. Our case management services are designed to ensure that individuals and families are connected to the services they require to achieve stable housing, employment, and access to healthcare. In addition, we also offer a beauty makeover to help boost clients' confidence, setting them up internally and externally for personal and professional success. 

Vision

Our vision is to give each of our clients the tools and resources they need to become self-sustaining and independent. We believe that by focusing on the needs of the whole person, we can create a brighter, more equitable future for everyone in our community.

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What We Do

Integrated support initiatives embody the core values of the REACH Foundation, presenting a comprehensive and cohesive strategy for addressing the multifaceted challenges faced by individuals in need. These initiatives encompass an extensive array of services, including but not limited to case management, mental health services, job training and placement, healthcare, educational opportunities, spirituality, and more. The overarching objective of these initiatives is to deliver a holistic, personalized, and well-coordinated response to homelessness, aiding individuals in overcoming the distinct obstacles they encounter on their journey toward independence. Within this framework, housing assistance serves as just one step in the process, a vital component within a broader network of support.

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Wrap Around Services 

Integrated support initiatives embody the core values of the REACH Foundation, presenting a comprehensive and cohesive strategy for addressing the multifaceted challenges faced by individuals in need. These initiatives encompass an extensive array of services, including but not limited to case management, mental health services, job training and placement, healthcare, educational opportunities, spirituality, and more. The overarching objective of these initiatives is to deliver a holistic, personalized, and well-coordinated response to homelessness, aiding individuals in overcoming the distinct obstacles they encounter on their journey towards independence. Within this framework, housing assistance serves as just one step in the process, a vital component within a broader network of support.

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Makeovers

For many, makeovers serve as a wonderful means to boost confidence. Yet, for a homeless person, this experience transcends mere aesthetics – it becomes a life-changing transformation, offering them the opportunity for a fresh start. Witnessing this journey unfold is incredibly rewarding. Our outreach further encompasses support for individuals facing challenges and students in need. We are dedicated to making a positive impact by offering assistance and care during difficult times, promoting empowerment and overall well-being.

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Community Development

In this endeavor, it's crucial for people to believe that collective efforts can truly make a difference in the success of the community development program. Community development embodies the principles of sustainable development, empowerment, inclusivity, social justice, human rights, participative democracy, and equality. Additionally, fostering entrepreneurship within the community stands as a key initiative, encouraging economic empowerment and self-sufficiency as integral components of the overall development strategy.

Our Journey to Empower Others

The origins of REACH One Foundation can be traced back to a time before Keona and Jay crossed paths. Independently, both were actively involved in community service through street ministries, prison outreach, working with children, and providing essential services such as food and haircuts to the homeless.

The year 2016 marked a significant turning point when Jay collaborated with the Salvation Army to provide haircuts to the homeless. This annual commitment on Thanksgiving and Christmas laid the foundation for what was to come. In 2019, the pivotal meeting between Jay and Keona occurred, solidifying their shared desire to contribute to positive change.

As 2020 unfolded, Keona joined Jay in his efforts to support the homeless, providing invaluable assistance. The duo began strategic planning in 2021, aiming for a more visible impact on creating positive change. In 2022, they organized a small business expo to bring together the community after the challenges posed by COVID-19. This served as a precursor to the formal establishment of REACH One Foundation, which became a reality in March 2023.

     In August 2023, REACH One Foundation received official recognition from the United States Government as a 501(c)(3) nonprofit organization. The acronym REACH, representing Reintegrate, Encourage, Acclimate, Change, and Help, embodies the foundation's commitment to extending support beyond barriers of race, age, ethnicity, gender, and the reasons for hardship.

Mission and Values

     REACH One Foundation's mission is to reach out to the downtrodden, homeless, severely impoverished, or those on a negative path. The focus is on helping individuals reestablish themselves by initially boosting their self-esteem and creating an external transformation that aids in their acclimation to society. The foundation aims to connect individuals with resources that set them on a path of reintegration and purposeful living.

     The belief that looking good leads to feeling good underlines the REACH One Foundation's approach. The organization strives to change the way individuals perceive themselves by altering their self-image positively. The transformative experience is intended not only to enhance self-esteem but also to increase self-worth, instilling a drive that emotionally empowers individuals and positively impacts their lives.

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Our Vision for a Better World

REACH Foundation is in its initial stages, focusing on scholarship funding to develop comprehensive programs for transitional housing, drug treatment, psychological care, and dental care. Our goal is to evolve into a robust organization, mirroring the support provided by our community partners. As we embark on this journey, we aim to become a flourishing and impactful entity, fostering positive change in our community.

Strategic Objectives:

1. Job Development and Entrepreneurship

  • Create alternative programs for job readiness.

  • Expand scholarships for university level students.

  • Develop and implement entrepreneurship programs for youth and adults.

 

2. Transitional Housing (Years 1-3):

  • Secure funding for transitional housing programs.

  • Forge partnerships with housing providers.

  • Implement pilot programs and assess effectiveness.

3. Drug Treatment (Years 4-5):

  • Expand scholarship funding to include drug treatment initiatives.

  • Collaborate with rehabilitation centers for program development.

  • Raise awareness about the intersection of substance abuse and homelessness.

4. Psychological Care (Years 6-8):

  • Integrate psychological care into our scholarship initiatives.

  • Form partnerships with mental health professionals and clinics.

  • Leverage technology for telehealth services.

5. Dental Care (Years 9-10):

  • Extend scholarship funding to cover dental care.

  • Collaborate with dental clinics and practitioners.

  • Conduct community outreach to emphasize the importance of oral health.

 

Program Evolution:

  • Continuously assess and adapt programs based on feedback and impact assessments.

  • Implement technological solutions for streamlined operations and improved accessibility.

  • Explore educational initiatives to support holistic development.

 

Expansion and Sustainability:

  • Extend program reach to neighboring regions, establishing satellite offices or partnerships.

  • Foster enduring collaborations with governmental bodies for sustained support.

  • Develop an endowment fund to ensure the long-term sustainability of scholarship initiatives.

 

Long-Term Vision: REACH Foundation envisions becoming a rich and viable organization, exacting positive change in the community. By expanding each program component, we aspire to be a vital resource, offering comprehensive support that aligns with the impactful contributions of our esteemed community partners. Through dedication, strategic planning, and the generosity of supporters, we aim to create lasting and transformative impact in the lives of those we serve.

Meet our Team

Jay Hudson

Jay Hudson, a Milwaukee native turned Arizona resident, is a man on a mission to make a lasting impact on the world. As the owner of East Valley Styles Barbershop/Salon and the President and CEO of both the Reach One Foundation and TheCutBus Luxury mobile barbershop, Jay is a dynamic force driving change and transformation. With a heart firmly rooted in community empowerment and a deep understanding of the struggles faced by marginalized individuals, Jay's commitment to making a difference truly shines through. During his time in Milwaukee, he was frequently invited to speak in prisons, addressing groups of men across Wisconsin, delivering messages of hope, reformation, and reconciliation. It was during these experiences that he realized the power of personal transformation and the importance of providing second chances. Motivated by a desire to uplift those society often overlooks, Jay helped to establish the Reach One Foundation. The organization's name symbolizes its mission to Reintegrate, Encourage, Acclimate, Change, and Help individuals who have faced adversity.  In addition to his impactful work within the community, Jay is also the creative mind behind TheCutBus, a luxury mobile barbershop that brings top-notch grooming services to clients wherever they may be. With every endeavor he undertakes, Jay inspires others to strive for greatness and embrace the power of transformation.  

Keona Shorter

Keona Shorter, a distinguished educator and developmental psychologist, brings a wealth of knowledge and expertise to her role as the Program Director of the REACH One Foundation. With a passion for both education and psychology, Keona has dedicated her career to understanding and nurturing the developmental needs of individuals. As the owner of TP Educational Therapy Services, she extends her impact beyond the classroom, providing crucial support to new business start-ups through curriculum planning, business planning, and structural guidance. Keona's dual roles as an entrepreneur and a champion for education align seamlessly with REACH One's mission to uplift the downtrodden, as she actively contributes to the foundation's efforts in providing essential resources and opportunities as a dedicated case manager. Keona Shorter stands as a beacon of inspiration, showcasing the transformative power of education and mentorship in fostering positive change within communities. 

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